Intentional Design

Created to Connect
with People.

Intentional Design –

Created to Connect with People.





Lane Butz – a seasoned, hands-on design/creative director delivering top-notch creative, catered to my client’s exclusive needs – with over 30 years of experience in the areas of graphic design, web design, e-commerce, app development, brand development and illustration. Over the years, I’ve been able to secure a team of outstanding photographers, coders, and advertising/marketing professionals that I call when a projects needs more attention – we refer to ourselves as “GROOP”. This allows me to keep my overhead low and offer agency-quality work at a realistic price. 

To learn more about GROOP, click here.

To learn more about ME, click here.


“Working with Lane was great. We had struggled through a website redesign with another company for over ten months. Lane was able to quickly jump in and not only deliver a professionally looking site but  re-engineer the structure with modern functionality. It’s great having someone who knows what they are doing but even better when you have someone who communicates throughout the process. He’s part of our team now.”

John “Rain” Waters
Hangar 24 Brewing

“One of the most important attributes of a great designer is their ability to innovate when given minimal direction. Lane has not only been a valued design partner, but also an important part of my creative process, lending his expertise and direction to improve each design project.”

Jamie Smith
Founder – Fore-word Brand Marketing

“As a marketing manager I’ve worked with Lane for over 10 years, hiring him many times for graphic design and illustration. I’m always amazed when the first drafts come in – the detail in the design is excellent and always very creative. He’s a pleasure to work with – again and again!”

Katie Brahm-Barrett
Senior Marketing Director – Henry Schein ONE

“Lane built a great looking, affordable website with the functionality & design we were looking for and has been proactive & responsive in hosting & maintaining our site. We could not be more pleased & highly recommend!”

Keri Johnson
Owner – Creative Housing Group, llc

“A heartfelt thank you to Lane Butz for his exceptional work on our website. It’s important to work with someone who can elevate your ideas into something eye-catching and special, while staying true to your brand.  Lane is not only a talented designer, but also incredibly wonderful to work with. He is warm, patient, professional, and detail oriented.  As a new nonprofit, we had a lot of questions and changes.  Lane rolled with it all and gave as an incredible product.  Thank you Lane, we are so grateful for your work!  We love it!”

Alison Crowley (C-IAYT) – Co-Founder and Creative Director
Bolster & Bridge: The Foundation

“Lane has been fantastic to work with.  All expectations have been met on schedule.  The correct balance of art, skill and business acumen.  Thank you for the new web page and the occasional updates.”

Henry Suarez
Henry Suarez and Associates

“Having a professionally designed website for that sophisticated eye is mandatory if you want to run a successful business.  Lane communicates with me any regulatory changes, monitors website functionality and speed.  He is easy to work with, great with follow up and very patient.  I am extremely happy with his work and would have no reservations about introducing him to anyone I know.”

Tony Chang
Ardent One Financial


Paso Robles, CA  93446

Phone: (626) 298-5992

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